Complete TikTok Shop Fee Breakdown for EU Sellers (2026)
As of February 2026. Every fee TikTok Shop charges, with a real €10,000 example.
Quick Answer
TikTok Shop charges EU sellers 6 types of fees: platform commission (5-6%), transaction fee (2%), affiliate commissions (seller-set, 10-20% typical), shipping costs, refund admin fees (20% of referral fee, max €5), and VAT (17-27%). On €10,000 in sales, sellers typically keep 40-60% after all fees and costs.
All TikTok Shop Fees at a Glance
| Fee Type | Rate / Amount | When It Applies |
|---|---|---|
| Platform Commission | 5-6% | Every sale (category-based) |
| Transaction Fee | 2% | Every sale (payment processing) |
| Affiliate Commission | 10-20% (seller-set) | Sales from affiliate/creator links |
| Shipping Costs | Varies | Every shipped order |
| Refund Admin Fee | 20% of referral (max €5) | Refunded/returned orders |
| VAT (Deemed Supplier) | 17-27% | Every sale (country-based) |
Fee Type 1: Platform Commission
TikTok Shop charges a 5-6% commission (also called “referral fee”) on every sale. The rate depends on the product category. Most categories are charged 6%, while Jewelry (Precious) pays the lowest rate at 5%.
See the full breakdown on our commission rates by category page.
Fee Type 2: Transaction Fee
A flat 2% transaction fee applies to every order. This covers payment processing and gateway costs. It's charged in addition to the category-based commission.
Fee Type 3: Affiliate Commissions
If you use TikTok Shop's affiliate program (where creators promote your products), you set the commission rate yourself — typically 10-20% of the sale price. This is one of the largest variable costs for sellers who rely on creator-driven sales.
Not all sales go through affiliates. Direct sales from your TikTok Shop storefront or ads don't incur affiliate commissions.
Fee Type 4: Shipping Costs
Shipping costs vary by carrier, package weight, and destination. In EU markets, typical shipping costs range from €2-8 per order depending on the logistics provider. TikTok Shop may offer subsidized shipping rates during promotional periods.
Fee Type 5: Refund Admin Fee
When a customer returns an item, TikTok refunds the commission but keeps a 20% admin fee on the original referral fee, capped at €5 per unit. With a typical 5-10% return rate in apparel, this adds up significantly.
Fee Type 6: VAT (Deemed Supplier)
TikTok Shop operates as a deemed supplier in the EU, collecting and remitting VAT on your behalf. VAT rates range from 17% (Luxembourg) to 27% (Hungary). Since EU prices are VAT-inclusive, this is extracted from your selling price.
See all country rates on our EU VAT rates page.
Real Example: €10,000 in TikTok Shop Sales
Here's what happens to €10,000 in gross revenue for a German seller in the Apparel category, assuming 15% average affiliate commission, €3/order shipping, 40% COGS, and a 5% return rate:
| Line Item | Amount | Running Total |
|---|---|---|
| Gross Revenue | €10,000.00 | €10,000.00 |
| VAT (19% Germany, deemed supplier) | -€1,596.64 | €8,403.36 |
| Platform Commission (6%) | -€600.00 | €7,803.36 |
| Transaction Fee (2%) | -€200.00 | €7,603.36 |
| Affiliate Commission (15% avg) | -€1,500.00 | €6,103.36 |
| Shipping Costs (est. €3/order) | -€600.00 | €5,503.36 |
| COGS (40% of gross) | -€4,000.00 | €1,503.36 |
| Refund Costs (5% return rate) | -€150.00 | €1,353.36 |
Net Profit: €1,353.36 (13.5% margin)
Out of €10,000 in gross sales, the seller keeps about €1,353. The rest goes to VAT, platform fees, affiliate commissions, shipping, COGS, and refund costs.
How to Calculate Your Actual Profit
Every seller's fee structure is different based on their product category, target countries, affiliate rates, and COGS. The best way to know your real numbers is to either:
Source: TikTok Seller Center — Commission & Fee Schedule, Finance Documentation (EU Markets)
Last verified: 27 February 2026
Rates may change. Always verify with your TikTok Seller Center dashboard.