Back to Home
The Tiklytics Blog

Profit playbooks for EU TikTok Shop sellers.

Guides, fee breakdowns and margin tactics — written for sellers who want to keep more of every sale.

Featuredprofit

How to Calculate Your Real TikTok Shop Profit Margin

Step-by-step guide to calculating your true TikTok Shop profit after all fees, VAT, and costs. Includes free calculator and real examples for EU sellers.

5 min readRead guide →
NET PROFIT MARGIN
27.4%
after fees · VAT · COGS · returns
UTMtrackingmarketinganalytics

UTM Tracking for TikTok Shop Sellers: Complete Guide

Learn how to use UTM parameters to track which marketing channels drive your TikTok Shop sales. Free UTM generator, naming conventions, and analytics setup.

7 min read
feesEU sellersguide

TikTok Shop Fees Explained: The Complete 2026 EU Seller Guide

Every fee TikTok Shop charges EU sellers — commission, payment processing, affiliate, refund admin, VAT. With exact rates and a free calculator.

7 min read
settlementtutorialtools

How to Read Your TikTok Shop Settlement File

Column-by-column guide to understanding your TikTok Shop settlement report. Learn what every fee means and how to find your real profit.

7 min read
VATEU sellerstax

TikTok Shop VAT: What EU Sellers Need to Know About Deemed Supplier Rules

How TikTok Shop handles VAT in the EU as a deemed supplier. Country-by-country rates, OSS thresholds, and what it means for your profit margin.

7 min read
comparisonAmazonfees

TikTok Shop vs Amazon FBA: Fee Comparison for European Sellers

Side-by-side comparison of TikTok Shop and Amazon FBA fees for EU sellers. Commission, fulfillment, storage, and total cost analysis with real numbers.

6 min read
Stay sharp

New profit tactics, every week.

One short, actionable email on TikTok Shop fees, VAT and margins. No fluff, unsubscribe anytime.