Tiklytics Blog
Guides, fee breakdowns, and profit tips for TikTok Shop EU sellers.
UTM Tracking for TikTok Shop Sellers: Complete Guide
Learn how to use UTM parameters to track which marketing channels drive your TikTok Shop sales. Free UTM generator, naming conventions, and analytics setup.
How to Calculate Your Real TikTok Shop Profit Margin
Step-by-step guide to calculating your true TikTok Shop profit after all fees, VAT, and costs. Includes free calculator and real examples for EU sellers.
TikTok Shop Fees Explained: The Complete 2026 EU Seller Guide
Every fee TikTok Shop charges EU sellers — commission, payment processing, affiliate, refund admin, VAT. With exact rates and a free calculator.
How to Read Your TikTok Shop Settlement File
Column-by-column guide to understanding your TikTok Shop settlement report. Learn what every fee means and how to find your real profit.
TikTok Shop VAT: What EU Sellers Need to Know About Deemed Supplier Rules
How TikTok Shop handles VAT in the EU as a deemed supplier. Country-by-country rates, OSS thresholds, and what it means for your profit margin.
TikTok Shop vs Amazon FBA: Fee Comparison for European Sellers
Side-by-side comparison of TikTok Shop and Amazon FBA fees for EU sellers. Commission, fulfillment, storage, and total cost analysis with real numbers.